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Digital Ads Dominate FY22, ASCI Takes Help, Of AI-Based Tracking System

The Advertising Standards Council of India (ASCI) on Tuesday said the regulator has set up a digital tracking system and is using Artificial Intelligence-based monitoring system to monitor advertisements for misleading content in a digital-first world. ASCI while releasing its Annual ...

Television Prices Likely To Rise 3-4% In June: Industry Players

Prices of LED televisions are expected to rise by 3-4 per cent this month as cost of panels have gone up in the global market besides an increase in logistics expenses. It will be the second hike by the manufacturers in ...

Original Content Creators Losing Money Due To Rise In Digital Piracy : EY

The second wave of COVID-19 has accelerated digital piracy in India, which was already on the rise when the pandemic hit the country last year, making original content creators lose money by up to five times of what they make through ...