AdCounty Media appoints Gaurav Dikshit as Advisor to the Board to drive long-term growth and partnerships

AdCounty Media India Limited has appointed Mr. Gaurav Dikshit as Advisor to the Board, reinforcing its growth and partnership agenda. The move comes as the digital-first adtech firm pursues wider expansion, following recent market attention after investor Ashish Kacholia’s entry and a sharp rise in the company’s share price.

In this advisory role, Mr. Dikshit will work with AdCounty Media’s board and senior management on strategic direction. The focus will be long-term value creation, improved growth metrics, and high-impact partnerships. The company also expects guidance on digital ecosystem opportunities that can convert into scalable, sustainable revenue streams.

AdCounty Media has stated that Mr. Dikshit will support long-range planning and partner strategy across markets. The mandate includes advising on growth frameworks, potential alliances, and the design of scalable digital marketplaces. These inputs are expected to align with the firm’s broader expansion roadmap for mobile and web platforms.

Detailing the importance of the appointment, the Co-founder & Whole Time Director of the Company of AdCounty Media, Mr. Delphin Varghese, said, "Gaurav's exceptional combination of strategic foresight coupled with directly applied entrepreneurial knowledge as well as a firm grasp of both traditional media outlets (TV/Radio) and digital ecosystems (social media) provides our executive leadership path with further strength as we ramp up growth opportunities. In addition, Gaurav's knowledge will significantly contribute to developing AdCounty Media's partner strategy, increasing our market position, and helping build a long-lasting value for both the business and our partners."

With over 20 years in media, marketing, strategy, growth, content, and digital transformation, Mr. Dikshit combines planning with execution. Experience across agencies, client organisations, entrepreneurial setups, and consulting firms has provided a broad business view. This background is expected to support AdCounty Media’s next phase of scaling.

Mr. Dikshit began as a media planning specialist and gradually moved into strategy, digital and corporate roles. Over time, responsibilities extended to managing organisations and building businesses. The career path reflects an ideas-led approach, with emphasis on converting insights and content into measurable commercial results across varied markets.

AdCounty Media market expansion and Advisor to the Board background

An alumnus of the Indian Institute of Mass Communication, Mr. Dikshit has in-depth understanding of media and consumer insight. Familiarity with digital ecosystems, including content and technology platforms, has been developed over several assignments. This knowledge base aligns with AdCounty Media’s emphasis on digital-led growth across geographies and formats.

Across the sector, Mr. Dikshit has held strategic and leadership positions at several well-known companies. As an entrepreneur, work has included building and scaling digital and content-led ventures in growth markets. Particular attention has gone to rural and emerging regions, where data usage and digital adoption are expanding steadily.

Drawing on media, content and technology experience, Mr. Dikshit has created and operated two distinct digital and content-focused platforms. These platforms targeted rural audiences and children, aiming to deliver tailored content and engagement formats. Such experience with niche user groups may support AdCounty Media’s attempts to deepen presence in under-served segments.

AdCounty Media investment update and Advisor to the Board appointment

AdCounty Media, a multinational adtech company, concentrates on scalable growth solutions for both mobile and web properties. The firm operates across multiple digital channels, seeking to optimise performance-based campaigns for clients. The appointment of an Advisor to the Board is structured to back these strategic ambitions.

Investor interest in AdCounty Media increased in the third quarter of FY26, when Ashish Kacholia acquired a fresh stake. The investment was made through the purchase of 6,56,000 shares, representing 2.92% of Adcounty Media India Ltd. The transaction drew attention within market circles tracking emerging digital businesses.

Key details of the investment are presented below.

Investor	Company	Period	Shares Bought	Stake Acquired
Ashish Kacholia	Adcounty Media India Ltd.	Q3 FY26	6,56,000	2.92%

Following this purchase, AdCounty Media’s share price moved higher in the cash market. The stock rose 5% on Tuesday and closed at Rs 138 per share as of January 13. The reaction suggested positive sentiment around both the investment and the company’s evolving strategic direction.

Together, the advisory appointment and the new institutional holding indicate a focus on sustained growth at AdCounty Media. The company is adding experienced leadership for partnerships and digital marketplace development, while attracting fresh capital interest. These parallel developments are likely to shape its medium-term strategy and execution approach.