MidasX and MF Utilities India Partner to Deliver AI-Powered Multi-Asset Wealth Platform for MFDs

MIDASX entered an exclusive strategic association with MF Utilities India. The move made MIDASX’s multi-asset wealth platform available to Mutual Fund Distributors nationwide. The tie-up aimed to widen product access through one integrated technology system. It also sought to help distributors scale operations across products, markets, and locations.

The association let MFDs access and distribute many investment and credit products. MIDASX said the model supported broader product choice and AI-led tools. MIDASX already worked with 2,000 plus MFDs. It served 7 lakh plus investors. Reported assets exceeded ₹2.5 lakh crore across 160 plus cities.

Through the MIDASX ecosystem, distributors could offer mutual funds and listed equities in India. They could also distribute international equities. Other offerings included Corporate Fixed Deposits and Loans against Securities. Access also covered Unlisted Securities, Bonds, and MLDs. The platform also supported other financial products through the same setup.

The available product suite under the association included the following items for MFD distribution.

Category	Products mentioned
Funds and equities	Mutual Funds, International and Indian Equities
Fixed-income and credit	Corporate Fixed Deposits, Bonds, MLDs
Other market products	Unlisted Securities, other financial products
Secured lending	Loans against Securities

Aakash Bansal, CEO, MIDASX, said, "The next phase of India's wealth creation will be driven by empowering the people who already have the trust of investors. MFDs have the relationships and reach. Our job at MIDASX is to give them the future ready, new age and affordable technology to take those relationships across products, markets and geographies. Our association with MF Utilities India is an important step towards making multi asset wealth technology affordable and accessible to the last mile MFDs across India."

Ganesh Ram, MD & CEO, MF Utilities India, said, "The MFD community continuously plays an increasingly important role in expanding participation in financial markets across India. Our association with MIDASX brings together AI led technology and distribution capabilities for MF & SIF products. We are pleased to collaborate with MIDASX and look forward to supporting MFDs with technology enabled solutions that can help them serve investors and build their businesses."

MIDASX also acted as the Exclusive Strategic and Technology Partner to MACG. MACG was described as the Mutual Fund Distributor Association of Associations. The collective represented 50+ mutual fund distributor associations across India. Alongside MF Utilities India, the MACG link brought distribution, networks, and technology into MIDASX’s MFD-focused setup.

MIDASX and MF Utilities India context for Mutual Fund Distributors and platform funding

MIDASX said it raised ₹35 crore so far from family offices and UHNIs. MIDASX also said it was raising an additional ₹200 crore for growth. The platform positioned itself as a technology backbone for wealth distribution. It aimed to help MFDs move beyond single-product selling into AI-Powered Multi-Asset wealth businesses.

MIDASX described itself as India’s first AI-Powered B2B2C Multi-Asset wealth technology platform. It was built to help Mutual Fund Distributors and financial advisors manage many products in one ecosystem. MF Utilities India described itself as a transaction aggregation and technology platform for the mutual fund industry. It supported an interoperable setup for distributors, investors, and asset management companies, and used "we" in its publisher disclaimer.