The young and budding entrepreneurs have revolutionized the business scenario in India. The creativity, new ideas and the zeal to jump on the bandwagon and start something new have helped to bring in a new way to earn money as well as make a difference in the lives of the people around them. The internet and digitization have also bolstered their aim to hit the bull's eye. These entrepreneurs have changed the way things are bought and sold. Thanks to technology, you can sit comfortably at home or office and without dedicating your time and energy out from your busy schedule you can order things online or can even sell them.
One of the best ways to cash in on the entrepreneurial surge is the trending online flower business. It is considered as one of the best business as it does not require a heavy capital investment to begin with and is considered as a gender-neutral business.
All an individual requires is the enthusiasm and zeal to give their best and overcome some initial hindrances which are a part and parcel of everyone's life.
Gone are the days when flowers were meant to be adorned around the women's hair. With changing times flowers are indeed much in demand for all the occasions be it a wedding, betrothal ceremony, house warming ceremony, naming ceremony, home decoration, corporate meetings, special occasions, employee engagements and the list goes on.
Flowers are undoubtedly in great demand in today's life and now a question arises as to how to open a flower business? Where to begin it with?
Let's find all the answers to the questions surrounding how to start a flower business and earn good profit?
The first and foremost step in starting with any job is planning. Draw a detailed plan beforehand be it for the location as to where to set up the store; required appliances - refrigerators to stock the flowers to keep them fresh and to increase its shelf life; costs involved in procuring those flowers.
Also, include factors like delivery to be done (within a specific area or across the length and breadth of country). One needs to analyze the labour requirement which will be required to do the floral beautification and delivery.
Seek Help From Mentors
If you face any hurdles to chalk out a clear strategic plan about floral business, then never hesitate to seek help from mentors or business houses which are already providing franchise, consultation, information and design patterns in exchange of money. A flower business needs a business license like other business apart from getting access to the local farmers who grow flowers or markets to secure fresh flowers for starting the flower business.
If you can get help from the established firms who are into floral business or florists which provides franchise and are prepared to mentor you, your job is half done.
Being innovative will help you to have an edge over others when it comes to flower business as it can have a range of colours much similar to flowers itself. Nowadays, the florists prepare eye catchy decorations much to the amusement of the customers who will be smitten by their work. Previously only flower bouquets were used, now one can see centrepieces, wedding floral decor, boutonnieres, full-fledged gardening contracts, towering displays at workplaces and so on being undertaken. Do note, that for creating such artefacts one requires the necessary resources and money apart from skilled labour.
Do your Homework Thoroughly
Flowers always comes with a designated shelf life. One has to understand properly as to what works and what does not as per the market requirements and needs. Some flowers are specific to occasions and are available seasonally. You have to segregate them accordingly to help your customers to make an informed decision as this will provide them value for money.
For Example, Jasmine blooms from spring (March - April) and goes to a rest period in October.
Ask yourself, if you are ready to infuse the required capital into the bouquet. If the answer is Yes, then you are going in the right direction and if it is No, then you look out for other available options which suit you best.
Powerful Offline and Online Existence
A single bad review will bring in a bad reputation as the negative word spreads fast compare to positive ones. Any kind of negative review, be it offline or online can spoil your hard work and efforts which you have put into your business. Hence take every customer issue sportingly and with priority as the flower business is a service-based business. And if the need arises, then do not hesitate to apologize if you have messed up, customers are usually generous and winning their trust is the key to uplift your brand and this will do wonders to your business in the long run.
About the Author
Archana is a Content Writer at GoodReturns. She has been writing articles related to investment planning and personal finance for more than two years.