GRT Jewellers initially started with a humble origins with a single jewelry store in Chennai, Tamil Nadu. With the growing customer base, the total number of stores of GRT has dwindled over a period of time.
G.Rajendran established GRT which stands for G.R. Thanga Maligai in Chennai, Tamil Nadu. The GRT Jewellers was formed in the year 1964 with the sole intention to focus on the customer satisfaction.
The GRT Jewellers is one of the most trustworthy jewellers in India.
The house of GRT Jewellers is one of the fast-growing shopping hubs in the city of Chennai. It has become a household name in Chennai. The jewelry pieces from the house of GRT is known for its purity. It also offers a broad choice of jewelry patterns.
Apart from jewelry, the house of GRT has also forayed into diverse business groups with its vested interest in hospitality, hotels & resorts, agriculture, Eco-friendly energy sources like solar and wind energy, trading and setting up educational institutions.
The house of GRT Jewellers has a range of collections under several brands like Adore, Elena, Vihara, Zeva, Gina, Viha, Mayuri, Laya, Oriana.
GRT Jewellers offers gold jewelry, silver jewelry, platinum jewelry, diamond jewelry, jewelry made out of pearl, semi-precious stones, precious stones like ruby, emerald, navratna stones, corals, pearls and so on.
GRT Jewellers necklace designs are beautifully designed to suit the occasion and mood of the wearer.
GRT Jewellers mainly manufacture and sell bangles, necklaces, earrings, rings, pendants, bracelets, nose pins, chains made out of gold, platinum, silver, diamonds, rose gold apart from this they also sell silver articles and corporate gifts.
It organizes Bangle Mela, a collection of GRT Bangles which showcases a collection of exotic, traditional and colorful bangle jewelry pieces which are an assortment of unique, trendy and precious bangles.
The Bangle Mela provides finely crafted individual pieces of bangles keeping in mind the tastes of customers apart from the current trends. Bangles are made out of gold, diamonds, platinum, emeralds, rubies, pearls, zircon which are presented in exquisite combinations in the form of contemporary and traditional styles.
The designs, especially of the GRT diamond necklace, has a range of fashionable pieces as well as traditional one which is trendy and easy on the purchase.
Each category of collections is artistically paired out with GRT diamonds and gemstones gaining special attention from customers for their striking appeal.
The GRT Jewellers has a chain of network stores which has its presence in many state capitals apart from some of the foreign locations.
GRT has its presence in the following states of Karnataka, Tamil Nadu, Puducherry, Telangana, Andhra Pradesh. Apart from its stores located in India, it has a strong presence in Singapore, Malaysia, and Dubai.
The showrooms of GRT Jewellers is situated in Chennai, Bangalore, Tirupathi, Hosur, Vishakapatnam, Madurai, Guntur, Puducherry, Trichy, Kumbakonam, Hyderabad, Thanjavur and so on.
The GRT Jewellers Bangalore has stores located in Malleswaram, Jayanagar, Kammanahalli, and Marathahalli.
The aspiring customers can also find the branches through Store Locator.
With the advent of technology, the customer’s woes to know about the existing gold rate on daily basis has come down to a great extent. GRT Jewellers provides a platform in its web portal exclusively wherein it shares the rate of 22 karat gold per gram on a daily basis across the three states of Karnataka, Tamil Nadu, and Hyderabad.
This is done mainly for helping the customers to be aware of the existing gold rates for the day before they head for the purchase of the yellow metal.
The GRT Jewellers has roped in famous celebrity actor Aditi Rao Hydari as its brand ambassador to endorse the jewelry.
There is a huge range of online collections which the customer can check for in the web portal of GRT Jewellers which are unique, trendy yet appears classy on the wearer. One can check for the fabulous Mayuri collections from the house of GRT which offers both office and party wear pieces which range from pendants, rings, bracelets, earrings and so on which grabs the customers attention completely by just having a glimpse of it.
The interested customers can even check for the list of GRT Silver collections with price to understand the pricing pattern, making charges, weight, the rate of silver per gram and so on which is provided on the group’s website.
Like most of the jewelry houses in India, the GRT Jewellers also offer the gold scheme to help their esteemed customers to gain additional discount by enrolling themselves in the gold scheme.
GRT Golden Eleven Flexi Plan is a special scheme offered to the customers who help them to plan and buy the jewelry that they always wanted to buy. The customer can select the desired amount of their choice as a monthly advance payment on joining the scheme. A passbook will be given to keep track of the payments. One has to pay eleven equal monthly advance payments regularly without fail to enjoy the full benefits of the scheme.
Post 11 months of making payment, the customer can choose from their favorite jewelry except for certain items like platinum, ruby, diamond, uncut diamonds, emerald, pooja items, silver articles, silver jewelry, ethnic and vintage jewelry which have charges like wastage or value addition. The customer need not have to pay any kind of wastage or value addition charges on the item which they select. The customer is free to choose either the gold weight based option or can go for value-based ones.
The customer can opt to pick the jewelry piece of their choice on the 12th month and if they do not purchase within the 12th month from the date of enrollment, then the company may opt to refund the total advance amount paid without providing any kind of other benefits to those customers. The refund amount will be sent directly to the member’s registered address through cheque or bank transfer.
Most of the jewelers in India levy charges on customers at the time of purchase apart from collecting the value of gold per gram which is popularly known as making charges. The wastage and making charges usually differ from one jewelry piece to another one. The charges of wastage and making are also different from one jeweler to another.
GRT Jewellers also collects making charges and wastage charges from the customers who buy their products. To know more about the charges levied by GRT Jewellers the customers can visit the nearest shop and enquire about the same.
The house of GRT Jewellers has announced Earrings Pendants Rings Festival which is an exhibition and sale.
Customers can check for impeccable collections of ornaments at the GRT stores and can purchase it.
This festival is valid between February 1, 2019 – February 20, 2019, at the GRT stores located in Coimbatore, Red Hills, Tirupathi and Bengaluru.12 February 2019
The house of GRT Jewellers has announced Silver Necklace Exhibition & Sale at all its stores starting from February 1, 2019, until February 28, 2019.
Customers can also get a discount of up to 10% on all the silver necklaces in this exhibition. Visit the nearest GRT stores to know more information about this sale.6 February 2019
The house of GRT Jewellers announced Pon Pongal Offer. Under this offer, the customers can get 20% off on wastage (value addition) on the purchase of all gold jewellery products.
The offer is valid if the jewellery products are purchased at the GRT Jewellers Stores and it is a limited period offer.
This particular offer is not valid on those jewellery pieces whose value addition is less than 7%.7 January 2019
The house of GRT Jewellers announced Christmas Fest wherein the customers can purchase
- Diamond jewellery and get discount of up to 15% off on Diamond Value.
- Gold jewellery and get discount of up to 20% off on making charges.
- Silver and get up to 15% off on maximum retail price (MRP).
The offer is currently ongoing and is available for a limited period. The offer is valid only if the customers purchase jewellery via online mode.18 December 2018
GRT Jewellers, one of the most trusted jewellery house announced that it is all set to open its second store in Anna Nagar, Chennai starting from November 25, 2018, onwards.
As a part of the inaugural offer, the customers can avail Rs 50 less per gram on gold value (not valid on jewellery whose VA is less than 2%). Customers can also get Rs 5,000 off per carat on Diamonds and get 25% off on making charges for silver articles.
The customers will also get 10% off on Maximum Retail Prices for silvery jewellery.22 November 2018
The GRT Jewellers has announced its Bangle Mela. The offer is valid on the only old gold exchange. Customers can get Rs 50 extra per gram on an old gold exchange.
This is a limited period offer. The aspiring customers can visit any of the GRT Jewellers stores to check out for dazzling bangle designs from the latest and widest range of collections.
Please Note: The offer is not valid on gold coins and bars.15 November 2018
The GRT Jewellers has announced Thanga Deepavali offer to its esteemed customers. As per this offer, on the purchase of gold, the customer will get an equal weight of silver absolutely free. On purchase of per carat of diamond, get 25 grams of silver for free.
The offer is not valid on purchase of gold bar or gold coin. The value-added charges and making charges on silver is applicable. This offer is not valid on certain jewellery pieces, whose wastage charges are less than 7 percent.
The offer is ongoing across all the GRT Jewellery stores and is valid for a limited period of time.23 October 2018
The GRT Jewellers is currently offering a discount on making charges on its diamond, gold and silver jewellery. Customers can also grab gift items free of cost on purchase of diamond and gold jewellery apart from getting a discount on making charges.
GRT offers 10% off on diamond value and a free Silver Diya when customers make an online purchase of their diamond jewellery. It is also offering a 10% discount on making charges of gold jewellery and a free Silver Diya on the purchase of Gold Jewellery. It is also offering 15% off on the maximum retail price of silver jewellery.
The offer is currently ongoing and the purchase has to be made only via the online platform.10 October 2018
GRT is offering 15 grams of Silver Ganesha Idol for free as a part of Ganesh Chaturthi offer. The customers who buy any gold and diamond jewellery over and above Rs 10,000 will be entitled to get a silver idol of Lord Ganesha weighing 15 grams, free of cost.
The offer is valid only on online purchases.7 September 2018
GRT Jewellers has come up with a Slogan Contest for its exclusive loyal customers. The contest is valid only in its Salem Showroom. The customers have to write a slogan to participate in the contest which is held between August 20 to October 31, 2018.
The winning participant gets to take home a brand new Hyundai Grand i10 as the first prize. Second prize contestants will get TVS Scooty PEP + and this prize will be distributed to three contestants. The third prize includes 2 grams of gold coin for 20 lucky winners.21 August 2018