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James W. Rane, born in 1947 in Abbeville, Alabama, and a notable Auburn University and Cumberland School of Law alumnus, revolutionized the lumber industry through his company, Great Southern Wood Preserving. As founder, chairman, and CEO, he transformed the enterprise into the globe's leading pressure-treated lumber producer. With a judicious blend of entrepreneurship, legal acumen, and innovative marketing strategies, including leveraging college football fame and creating the iconic YellaWood brand, Rane propelled his business into international markets. Recognized as Alabama's wealthiest individual by Forbes since 2016, boasting a net worth of $1.2 billion, he also champions education through the Jimmy Rane Foundation, evidencing a steadfast dedication to community upliftment. Rane's achievements encapsulate the quintessence of American entrepreneurial spirit, meriting him accolades such as the Bronze Wrangler Award and reflecting his indelible mark on both the industry and society.
September 15, 1946 in Abbeville, Alabama, U.S.
79 years
Lumber
Manufacturing
United States
Abbeville, Alabama
Bachelor of Arts/Science, Auburn University; Doctor of Jurisprudence, Samford University
3
James W. Rane was born in 1947 in Abbeville, Alabama. He grew up in a small town and attended local schools. Rane was raised in a close-knit family and developed a strong work ethic from a young age.
Jimmy Rane: Family
Rane is married and has three children. He resides in Abbeville, Alabama, where he has lived for most of his life.
Jimmy Rane: Career Highlights
Rane's career is marked by several significant achievements. He is the founder, chairman, and CEO of Great Southern Wood Preserving, the world's largest pressure-treated lumber producer. Rane began his career working at a law firm in Birmingham, Alabama while attending law school. He returned to Abbeville in 1970 to manage his wife's parents' lumber treatment plant, which was on the brink of bankruptcy. Rane and his brother founded Great Southern Wood Preserving the same year.
In addition to his business success, Rane also served as a Henry County judge from 1973 to 1977. He later enrolled in Harvard Business School's owner/president management program in 1984. Rane obtained $1 million in capital to expand operations and quit his law practice in 1986.
One of Rane's notable marketing strategies was to partner with college football coaches to promote Great Southern Wood Preserving's products. Over 20 coaches served as spokesmen for the company, including Bobby Bowden, Tommy Tuberville, Gene Stallings, and Pat Dye. In 2004, the company rebranded its products as YellaWood and Rane himself appeared in serialized commercials as the cowboy "the Yella Fella" to promote the brand.
Jimmy Rane: Companies
Rane is the founder and CEO of Great Southern Wood Preserving, the world's largest pressure-treated lumber producer. The company has operations in over 25 countries and employs over 3,000 people.
Jimmy Rane: Major Achievements
Rane has achieved significant success in business and philanthropy. He was named the richest person in Alabama by Forbes in 2016 and has maintained the title since.
His estimated net worth is $1.2 billion.
Jimmy Rane: Awards & Achievements
Rane has received numerous awards and recognitions for his accomplishments. He was awarded the Bronze Wrangler Award by the National Cowboy & Western Heritage Museum for his role as "the Yella Fella." Rane is also a member of the board of trustees at Auburn University and has made significant donations to the university, including a $12.5 million gift to a new culinary science center in 2017.
Jimmy Rane: Personal Life & Legacy
Rane is known for his philanthropy and community involvement. He is the founder of the Jimmy Rane Foundation, which has awarded over 600 scholarships since its establishment in 2000. Rane is also a prominent athletic booster for Auburn University.
Jimmy Rane: Trivia
Rane is an avid golfer and enjoys spending time with his family. He is also a fan of Auburn University football and attends games regularly.
James W. Rane was born in Abbeville, Alabama.
Returned to Abbeville to manage his wife's parents' lumber treatment plant, which was on the brink of bankruptcy.
Founded Great Southern Wood Preserving with his brother.
Earned a Juris Doctor from Cumberland School of Law at Samford University.
Became a Henry County judge.
Quit his job as a judge to focus on the company and his law practice.
Enrolled in Harvard Business School's owner/president management program.
Obtained $1 million in capital to expand operations and quit his law practice.
Became a member of the board of trustees at Auburn University.
Founded the Jimmy Rane Foundation.
Branded products as YellaWood.
Named the richest person in Alabama by Forbes.
Donated $12.5 million to a new culinary science center at Auburn University.
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Who is James W. Rane and what is he known for?
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