Despite a positive opening, the stock failed to carry forward the momentum and fell by 2.28 per cent to Rs 297.35 on the BSE.
Similarly at the National Stock Exchange (NSE), the stock was down by 2.52 per cent to Rs 297.
Tata Motors-owned Jaguar Land Rover yesterday reported a 3 per cent increase in global sales at 26,855 units in February from the same month last year.
"February sales were up in almost every major market: 20 per cent in Asia-Pacific, 20 per cent in North America, 15 per cent in the UK, and 6 per cent in Europe," the company has said in a statement.
In China, sales were down by 22 per cent reflecting the Chinese New Year falling in February this year and January last year, it added.
"JLR posted lower-than-expected retail volumes for February 2013 primarily due to a sharp 22 per cent y-o-y decline in volumes in China following the festival season in February which resulted in lower working days," Angel Broking said in a report.
In the broader market, the BSE benchmark Sensex was trading at 19,480.96, down 83.96 points at 1050 hrs.