Eicher Motors already manufactures the iconic Enfield range of bikes and the bid for the Italian Ducati is said to be in a range of $1.8 billion to $2 billion. Ducati is presently controlled by Audi and there have been various bids for Ducati from some of the prestigious players in the auto business.
On the other hand, Eicher's Royal Enfield is the oldest motorcycle brand in continuous production world-wide. The last one decade has seen phenomenal growth of the Royal Enfield and the company is charting its course to be the leading player in the mid-sized motorcycle segment globally.
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