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Aditya Birla Fashion and Retail Ltd. Company History and Annual Growth Details

The Company was incorporated as Peter England Fashions and Retail Limited on April 19, 2007 under the Act under CIN No. U1810MH2007PLC233901 and obtained the certificate of commencement of business on May 14, 2007. The name of the company was changed to Pantaloons Fashion & Retail Limited on April 23, 2013.

The Corporate and Registered Office of the Company is at 701-704, 7th Floor, Skyline Icon Business Park, 86- 92, Off. Andheri-Kurla Road, Marol Village, Andheri (East), Mumbai- 400059, India. The registered office was changed from Regent Gateway, Plot No 5B, Doddanekundi Village, KIADB Industrial Area, ITPL Road, Bangalore, Karnataka- 560048, India to Indian Rayon Compund, Veraval, Junagadh- 362266, Gujarat toA-4, Aditya Birla Centre, S. K. Ahire Marg, Mumbai - 400 030, Maharashtra.

Pantaloons, the newly acquired business by The Aditya Birla Group, one of India's leading multinational conglomerates, is a powerhouse of fresh fashion and innovation. While weaving its magic across lifestyle segments, Pantaloons caters to the discerning and trendy Indian consumer.

Pantaloons stores have an abundance of choices across categories that range from western to Indian wear, formal to party wear and active wear for men, women and kids. To further add to the customer's innumerable choices that reflect style, attitude, and comfort, Pantaloons has extended its horizons to fashion accessories like fragrances, footwear, handbags, watches, sunglasses and much more.

With a chain of 71 fashion stores across 35 cities and towns, Pantaloons is constantly extending its foot-prints into the rest of modern India.

Pantaloons which was previously controlled by the Future Group has now been taken over by Aditya Birla Nuvo Limited ['ABNL']. ABNL is a part of the prestigious Aditya Birla Group, a $40 billion Indian multinational, operating in 36 countries across the globe with over 133,000 employees.

The Aditya Birla Group ranks high in the League of Fortune 500 Corporations of the world with a strong mix of talented and capable personnel comprising of 42 different nationalities, who are credited with anchoring the organization and scripting one brilliant success story after another.

2013
-Pantaloons Opens Its First Flagship Store In Chandigarh
-Pantaloons Launches Its 75th Store In Amritsar
-Pantaloons Opens Its 2nd Store In Vadodara
-Pantaloons Launches Its 1st Store In Dehradun
-Bhillai Gets Its First Fashion Retail Destination!
-Pantaloons Launches 'Woman's Wednesday'
-Pantaloons Launches 'Woman's Wednesday'in Chandigarh
-Pantaloons Voted India's No. 1 Trusted Apparel Retailer For 2013
-The Company has changed its name from Peter England Fashions and Retail Ltd. to Pantaloons Fashion & Retail Ltd.

2014
-Pantaloons Opens Its 6th Store In Bangalore
-Pantaloons Opens Its 1st Store At Hubli
-Pantaloons Launches Fashion Friday At Its New Look Store High Street Phoenix
-Pantaloons Launches Its First Store In Meerut
-Pantaloons Launches Its New Look Store In Chennai With Kollywood Diva, Priya Anand
-Pantaloons Launches Its First Store In Muzaffarnagar

2015
-Pantaloons Fashion & Retail Ltd has forayed into a commercial arrangement with Flipkart
-Pantaloons Fashion & Retail Ltd had approved the Composite Scheme, subject to the necessary statutory and regulatory approvals

2016
- Aditya Birla Fashion and Retail signs deal with Quirky British Designer wear brand Simon Carter
- ABFRL's Madura F&L launches 'Buddy' from State Bank of India across its 1200+stores

2017
- Aditya Birla Fashion wins American Eagle rights for India

-ABFRL entered into a strategic alliance with American Eagle Outfitters, Inc.

2018

- Board of Directors of the Company , approved entering into a Store License and Distribution Agreement ('said agreement') with Ralph Lauren Asia Pacific Limited ('RLAPL'), which offers apparel and accessories for both men and women under the brand name 'Polo Ralph Lauren' and 'Ralph Lauren' and such other name(s) as may be designated by RLAPL from time to time

- Aditya Birla Fashion and Retail Ltd Brings Fred Perry to India

- Style Up, the family store by Aditya Birla Fashion and Retail Ltd. is launched across tier III cities to offer smart fashion at affordable prices

-Van Heusen Innerwear and Athleisure business announced its foray into the Women’s Innerwear & Athleisure market.

-ABFRL entered into a Store License and Distribution Agreement with Ralph Lauren Asia Pacific Limited (“RLAPL”), which offers apparel and accessories for both men and women under the brand name “Polo Ralph Lauren” and “Ralph Lauren”


2019

-The Company have approved entering into a Share Purchase Agreement with the existing Shareholders of "Jaypore E-Commerce Private Limited", a B2B entity which sells ethnic fashion merchandise under its own brand "Jaypore" and of other third-party brands.The Board also approved entering into a Share Purchase Agreement with the existing Shareholders of "TG Apparel & Decor Private Limited", a B2C entity which retails ethnic fashion, both online and offline.

-Aditya Birla Fashion and Retail Ltd (ABFRL)said it will acquire a 51 per cent stake in Indian fashion designers duo Shantanu & Nikhil's apparel firm Finesse International Design.

-Acquisition of 51% stake in M/s Finesse International Design Private Limited (“Finesse”), a company primarily engaged in the business of bespoke occasion and ceremonial contemporary apparel for men and women under the brand name ‘Shantanu & Nikhil’.

-Acquisition of Jaypore, an Indian online and offline retailer, which offers curated collections of handcrafted apparel, jewellery, home textiles and accents, based on craft forms from all over India.

2020

-Aditya Birla Fashion and Retail Ltd (ABFRL) Monday said it will acquire a 51 per cent stake in Indian fashion designers duo Shantanu & Nikhil's apparel firm Finesse International Design.

-Peter England sets foot in the grooming segment with the launch of its new deodorant range

2021

-Aditya Birla Fashion plans Rs 1,000-cr rights issue
- Aditya Birla Fashion and Retail Limited has informed the Exchange that Board of Directors at its meeting held on June 25, 2020, has decided to issue equity shares on rights basis in the ratio of 9. 77, i.e 9 partly paid up Equity Shares for every 77 Equity Shares held. Issue Price is 110 per share.

-ABFRL acquired additional 7.69% stake in Finesse to become 58.69% stakeholders

-Aditya Birla Fashion and Retail Announces Strategic Partnership with Designer Tarun Tahiliani to enter Men’s Premium Ethnicwear

-Acquisition of 51% in Sabyasachi Couture

2022
-ABFRL recieved the ICAI Sustainability Reporting Awards 2020-2021.
-ABFRL announced Strategic Partnership With Brand Masaba Through Acquisition Of 51% Stake.
- ABFRL received TRUE Zero Waste Gold certification by Green Business Certification Inc.
-ABFRL became the first industrial manufacturing unit in India and the second worldwide to receive this certification.
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