Novus Loyalty Ltd. Company History and Annual Growth Details

Our Company was incorporated under the name “Clavax Technologies Private Limited”, a private limited company under the Companies Act, 1956 pursuant to a certificate of incorporation dated June 24, 2011 issued by Registrar of Companies, National Capital Territory of Delhi and Haryana. Further, the name of the Company was changed to “M/s Novus Loyalty Private Limited” vide Certificate of Incorporation dated September 06, 2024 by Assistant Registrar of Companies/Deputy Registrar of Companies/ Registrar of Companies, Central Processing Centre. Subsequently, the status of the Company was changed to public limited and the name of our Company was changed to “Novus Loyalty Limited” vide fresh certificate of incorporation dated August 08, 2025 and pursuant to Special Resolution passed by the Shareholders at the Extra Ordinary General Meeting of our Company held on June 16, 2025. The corporate identification number of our Company is U72900HR2011PLC127344.

Major events, Key awards, Accreditations, Certifications and Recognitions:

2011

- Incorporation of our Company as private limited company.

2023

- Awarded best use AI in Marketing Technology

- Honored for Best use of innovation in loyalty marketing

2024

- Earned excellence in Finance Award for Loyalty Solutions for banking, E-commerce and retail award at FiNext Conference

2025

- Received fresh certificate of incorporation dated January 06, 2025, pursuant to change in place of Registered Office by changing its state from Delhi to Haryana.

- Name of the company was changed from Clavax Technologies Private Limited to Novus Loyalty Private Limited.

- Conversion from a private limited company to a public limited company.