Senco Gold Ltd. Company History and Annual Growth Details

The Company was originally incorporated as Senco Gold Private Limited at Kolkata, West Bengal, as a private
limited company under the provisions of the Companies Act, 1956, pursuant to a certificate of incorporation dated August 22, 1994, issued by RoC. Subsequently, pursuant to a resolution passed at the meeting of the Board of Directors held on June 27, 2007, and a special resolution of the Shareholders at the EGM held on August 8, 2007, the name of the Company was changed to Senco Gold Limited, pursuant to its conversion into a public limited company. A fresh certificate of incorporation dated August 31, 2007, consequent to the change of name, was issued by the RoC. the Company was converted to a public limited company in order to expand its activities in the field of the jewellery business.

Major events and milestones of the Company :

2000

- Opened the first franchisee, ‘Guinea Gold’ in Asansol, Beniachiti, West Bengal

2002

- Set up the showroom at Moulali, Kolkata, West Bengal which was the first showroom with an area of over 8,000 sq. ft.

2005

- Commenced business operations in the SEZ unit located at Manikanchan, Kolkata, West Bengal

2007

- Takeover of the business of Senco Gold Museum and Senco Gold Mart

2008

- Conversion of the Company from private limited to public limited

2011

- Opening the first showroom outside the state of West Bengal

2014

- Private equity investment from SAIF Partners India IV Limited (the Selling Shareholder)

- Total Number of showrooms crossed 50

2015

- Amalgamation of Senco Gold Impex Private Limited with the Company

- Entered Bihar, Maharashtra and Uttar Pradesh. Total Number of showrooms crosses 60

2016

- Introduction of Everlite brand focusing on light and affordable diamond jewellery

- Entered Southern Region by opening a branch in Bengaluru, Karnataka

- Total Showroom Count touches 73

2017

- Entered into an agreement with Kolkata Knight Riders to be its official jewellery partner for seasons ten and eleven (2017 and 2018) of the Indian Premier League

- Launch of www.sencogolddiamonds.com, entering into online D2C

2018

- Added 11 new showrooms across regions, taking the total showroom account to 90

- Launch of Aham Mens Jewelry

2020

- Crossed 100 Showroom mark

- Launched 2 D’Signia showrooms targeting elite class

- Opened first Everlite showroom

2021

- Opened six new COCO showrooms-(i) Kolkata-3 (ii) UP-2 (iii) Pune -1

- DG-Gold Digital gold buying, selling and redemption.

- MOU Signed with Mobotics for digital foray

- Opened 4 new Model FOCO showrooms

2022

- Crossed 125 Showroom mark

2023

- Private equity investment from OIJIF II

- Received the “Qualified Jeweller” status from IIBX to directly import gold

- Incorporation of Senco Global Jewellery Trading L.L.C, the Company’s subsidiary in Dubai.

Awards, accreditations and accolades received by the Company :

2014

- “Leading Retailer of India” award by UBM

2015

- Awarded “Gem of the Year (Central - East)” at the National Jewellery Awards, 2015 by All India Gems and Jewellery Trade Federation

2016

- Ranked as “India’s 5th Most Trusted Jewellery Brand” by The Brand Trust Report (India Study), 2016

2017

- Certificate of Appreciation recognizing the Company as a “Symbol of Excellence” at the Economic Times Iconic Brands of India awards

- Awarded “Best Chain of Retail Stores (National-2017)” by Indian Bullion and Jewellers Association Limited at the 4th India Bullion and Jewellery Awards, 2017

2018

- Amazon Aces - Softline by Amazon

2019

- Best Advertising and Highest Glance view on Precious Segment by Amazon

- Social Media Campaign of the Year awards for Bangle Utsav featuring into the Elite circle of Excellence in Retail Jeweller India Awards

- Ranked 10000 best sellers by Amazon

- Top City Flipstar - Best sale performance during Big Billion Days by Flipkart

- The Gold Tier Profile certification by Flipkart

- Best Promising Gems and Jewellery Brand

2020

- The Gold Tier Profile certification by Flipkart

- 2nd Most Trusted Jewellery Brand in India by TRA

2021

- 2nd Most Desired Jewellery Brand in India by TRA

- The Gold Tier Profile certification by Flipkart

- Fabulous Jewelers by ET Edge

- ET Trusted Brands 2021

- Marketing Campaign of the Year at the Awards for Excellence in Branding and Marketing by CMO Asia

2022

- Gold trophy in “Best Advocacy Campaign” at India Public Relations & Corporate Communications Awards, 2021

- Bronze trophy in “Best use of PR by a brand (metro) at India Public Relations & Corporate Communications Awards, 2021

- KALEIDO award by ET Brand Equity

- Best Organisational Development (OD Programme and Best Training Initiative for retail by National Awards for Leadership and Excellence

- Business Leadership Award by CMA Management Excellence

- Marketing Campaign of the Year at the Awards for Excellence in Branding and Marketing by CMO Asia

- Shakti award for women leadership in Jewellery sector by Informa market and SVAR

- 2nd Most Desired Jewellery Brand in India by TRA

2023

- 2nd Most Desired Jewellery Brand in India by TRA

- Certified as Great Place to Work® by the Great Place to Work®, Institute, India