Michelin India announced that it has joined together with Snapdeal, the online marketplace for the purpose of selling its products via the e-commerce platform.

Commenting on this, Michelin India Commercial Director Mohan Kumar said, "Snapdeal with its large subscriber base and pan India reach has been an obvious choice. We believe this new channel will augment our existing distribution and enable our dealers with a parallel sales pipeline."

As per the scope of the partnership, consumers can place an order online via Snapdeal to purchase Michelin tyres from an authorised dealer.

Moreover, they can also request for fitment at a time and place of their choice.

The company said, "The consumer has the option of same day free fitment, as well as access to exclusive offers on services like alignment and balancing."

Snapdeal Vice President, (Omni Channel) Badal Malick said, "Our recently launched omni channel platform Janus will deliver the convenience of online product discovery and offline installation services at the nearest location."